

And of course there is the northern’s own dismal ‘celebration’ of 2012, the Projected Column (A ‘monumental’ spinning column of cloud and light will rise “as far as the eye can see”) for monumental read of course ‘big’. The bigness thing has also been driven by the Turbine Hall commissions at Tate Modern.
The question with bigness is whether the scale actually carries any meaning other than being able to see the thing from a distance. The White Horse works as a white horse in maquette form. No doubt it would look striking dominating the Kent landscape but so would any other randomly blown up animal or object. The banality of this interchangeability locates the gesture as no more than college-level ersatz surrealism.
However, the Orbit Tower is different because it wants to be treated as ‘architecture’ designed by an artist. In architectural terms, under the arabesque the tower looks to be simply a disguised main vertical with a spiral (staircase). It has two clumsy articulations – the junction with the ground and the form of the viewing platform, this latter element looks like it was designed by someone else and for a different place. I am reminded of Buckminster Fuller’s observation of the superificiality of the Bauhaus – the design looked good but underneath it was still the same old plumbing.
No doubt it will become “London’s Eiffel Tower”, the tourists will queue to go up it, the gormless will, as ever, be impressed with bigness.